Objective

Highly creative Senior Graphic Designer with a passion for visually captivating designs. Skilled in leveraging colors, layouts, and design elements to evoke emotions and engage diverse audiences. Proficient in creating engaging social media posts, interactive websites, emails, and visually stunning designs that resonate with viewers. Aspiring to collaborate with dynamic teams to craft compelling branding strategies and enhance customer experiences.

WORK EXPERIENCE

Senior Graphic Designer | Cox Automotive | 2019 – Present
  • Pioneered the design team for the groundbreaking Automotive Marketing Platform, streamlining the design process and establishing best practices. Trained and onboarded new designers & contractors, equipping them with essential skills for optimal performance.
  • Collaborated seamlessly with cross-functional teams, including sales, engineering, product, and marketing, ensuring the efficient execution of design
    projects across multiple programs.
  • Designed creative branding and marketing materials for numerous car dealerships nationwide, elevating their visual presence and driving customer engagement.
  • Overcame the challenge of designing for car dealerships by continuously researching design trends and innovative ideas, resulting in fresh and captivating designs.
  • Successfully collaborated with engineers and developers to implement designs for landing pages, reports, and dashboards, ensuring technical feasibility and
    seamless integration.
  • Proactively researched latest design trends and advancements in automotive technology, subscribing to design newsletters and constantly seeking
    inspiration from the world around.

Key Achievements

  • Led A/B testing initiatives in email campaigns, optimizing design elements for enhanced engagement and conversion rates.
  • Played a pivotal role in optimizing the design process, implementing request submission systems and training programs, resulting in increased productivity
    and efficiency.
  • Resolved complex templating issues, fostering scalability and facilitating the company’s larger-scale growth.
Graphic Designer | TravelCoin Foundation | 2018 – 2019
  • Embarked on exciting journeys of exploration and research to craft captivating social media posts, immersing travelers in the beauty of breathtaking
    destinations worldwide.
  • Infused location photography with vibrant colors and innovative layouts, elevating the visual storytelling of travel experiences.
  • Focused on creating designs that showcased exotic, tropical destinations, appealing to the adventurous spirit of travelers from all walks of life.
  • Masterfully tailored designs to highlight the allure of each location, using minimalist approaches to draw attention to the destinations themselves.
  • Spearheaded the development of various travel-related websites, including booking platforms, blogs, and cryptocurrency initiatives, to enhance the user experience and inspire wanderlust.
  • Crafted compelling social media posts across multiple platforms, such as Facebook, Instagram, X (Formerly Twitter), and Pinterest, leveraging the power of visual storytelling to entice travelers.
  • Skillfully utilized color psychology, considering cultural nuances to create designs that resonated emotionally and sparked desire across international audiences.

ADDITIONAL EXPERIENCE

Foot Specialists of Kansas City

Lenexa, Kansas
Billing Specialist & Graphic Designer
2011 – 2014 & 2015 – 2018

McLiney Lumber & Supply, LLC

Prairie Village, KS
Graphic Designer
2014 – 2015

EDUCATION

Johnson County Community College

Overland Park, KS
Associate’s Degree in Graphic Design

University of Kansas

Lawrence, KS
Bachelor’s Degree in English
Concentration in Communications

SKILLS

  • Branding and Marketing Design
  • Cross-Functional Collaboration
  • A/B Testing
  • Process Optimization
  • Social Media Design
  • Web Design (HTML, CSS)
  • Color Psychology
  • Visual Storytelling
  • Layout Design
  • Trend Research and Exploration

SOFTWARE

  • Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat Pro, XD, Express, After Effects, Premiere Pro)
  • Content Management Systems (WordPress, Joomla, Squarespace, Wix)
  • Microsoft Office (PowerPoint, Excel, Word)
  • Email marketing & strategy (iContact, MailChimp, Constant Contact, BeeFree, Acquia)
  • Email testing & deliverability (Litmus, Everest)
  • Social media scheduling (Buffer, Hootsuite)
  • Other software: Figma, Tumult Hype, InVision, Sketch