Automotive Marketing Platform
by VinSolutions
AMP identifies opportunities and engages customers through personalized, automated marketing. As I designer, I identified improvements in design of standard emails that are launched for every customer. I also worked on process improvement and following email best practices such as making emails mobile friendly and accessible, and taking into account different email platforms and even dark mode.
Buying Signals Project
This was a new project to be launched across different customers, starting from concepting to launch. Going with just a broad idea of what the content would be, I narrowed down the text and then found imagery and layouts to fit this concept.
